More than ever, 2020 is the best time for Apple to launch an iPhone with high configuration and affordable price. Unlike the leaked information.
The new generation SE has the strongest configuration inside the body of the iPhone 8. Sold from tomorrow, the iPhone SE 2020 has a starting price. points only from 400 USD.
Thus, it takes up to 4 years for Apple to return to this historic low price. What is the reason why Apple suddenly revived its SE vision after 4 years?
For over a year, Tim Cook had to hide this number. According to market research companies’ statistics, iPhone sales in 2019 may have dropped by 7 percent in 2019.
Apple is clearly losing market share to rivals Android. With the latest iPhones, Apple has the right to hope to end the iPhone’s downturn for years.
Or OnePlus has just launched the OnePlus 8 model at $ 700. At the same price as the iPhone SE, users can now only buy a Pixel 3a model with a mid-range chip. That is instead of the powerful configuration Nexus as before.
It is undeniable that Chinese companies still have sub-brands focused on configuration dumping strategy. But clearly they started to care about profits instead of blindly chasing market share as before.
This creates a new opportunity for the iPhone. For the first time in history, the iPhone can compete with Android smartphones in both power and price.
Most importantly, the price of $ 400 will also be a good enough starting point for Apple to welcome users. That who are upgrading from the mid-range segment. Capital monopoly Android smartphone.
The phenomenon of increasingly less Android smartphone configuration has created a market hole, making the iPhone SE even more attractive. When the brand of Apple was brought down to the price of 400 USD. Certainly many mid-range users will consider this a desirable bargain.