The sleek design and groundbreaking art of products like the iMac, iPod, iPhone, and iPad all stem from the genius of designer – Jony Ive. Inspired by his father who was a great craftsman, Ive soon showed his talent for design.
Ive joined Apple in 1992, just four years later, he was the head of Apple’s design department. But the peak of Ive’s career came only when Steve Jobs returned. The power of the two creative geniuses created a revolution that changed the world of technology.
Ive grew up in Chingford, a village in northeast London. It was his father who worked as a craftsman who conveyed a passion for design to Ive. He always spends time with Ive in his workshop. For Ive, the moment with my father is always wonderful.
Most of the toys that were made as children were both made by them and on the condition that the young Ive had to hand-draw what they were going to make.
It is this habit that has influenced the distinctive design style of Jony Ive. All of his groundbreaking designs at Apple were sketched out from his own hands.
He once said that he always understood that things made by hand together with the connection between emotions and hands would create astonishing power. Not only drawing beautiful sketches, Ive also focused on manufacturing and how the internal components work. This makes a difference to other designers.
After graduating, Ive created a custom design company in London, which led to a consulting contract with Apple. In 1992, Ive moved to Silicon Valley to take a job in Apple’s design department. With his innate talent, Ive became the head of Apple’s design division four years later in 1996.
What was the reason Ive stayed? The answer is Steve Jobs. One of Jobs’s remarkable features is his ability to identify geniuses. Because that is always the law of nature, genius admires genius.
The return of the father who gave birth to an apple-shaped ball and a very charismatic speech in front of Jobs’ employees was a strong enough attraction to hold Ive. Not only Ive, but all employees at Apple seem to receive the miraculous power from Jobs.